Essays & Applications

We don’t stopat good enough.

No one can honestly guarantee an admissions decision. Schools weigh far more than an essay, and anyone who promises otherwise is overselling. What we can promise: every essay gets revised until it is the strongest work your student is capable of, not until a session count runs out.

Start the conversation

Rolling enrollment · in person or online · every essay, every deadline

What’s included· all of it, every student
  • One-on-one coaching sessions Weekly or biweekly, in person or online, for as long as application season requires.
  • Every major essay covered The personal statement plus supplementals for every school, coordinated so they don’t repeat.
  • Real revision, not one pass Feedback continues until the essay is ready, however many passes that takes.
  • Deadline tracking Early Action, Early Decision and Regular Decision mapped out together, so nothing sneaks up.
  • After-hours support Stuck on a supplement the night before it is due? Message any time.
  • A private student portal Drafts, feedback and deadlines organized in one login.
The case

Who writes the essays, and who coaches them.

Admissions readers can tell a coached essay from a written one.

So can we, which is why this line is not negotiable. Your student is the author and the applicant. We make the essays the strongest part of the file, and nothing more.

What we do
  • Brainstorming, to find the story actually worth 650 words.
  • Structure, how the piece opens, turns, and lands.
  • Revision, as many passes as the essay needs.
  • Coordination across the list, so supplementals don’t repeat each other.
  • Deadlines, mapped and tracked with you.
What we don’t do
  • We don’t write the essays. The student writes every word.
  • The school list stays yours. That is your family’s decision, not ours.
  • The Common App account stays your student’s. They remain the applicant throughout.
  • No one can promise an outcome. Schools weigh far more than an essay.

Coached by someone who went through it.

Luca went through this exact process himself and won it. Northwestern University, top of his class, in three years, Dean’s List. He coaches every session himself.

3 yrsNorthwestern, top of the class
1coach, every session, start to submission
FAQ

What parents ask.

Anything not covered here, just ask. I answer these myself.

Ask a question
Do you write the essays?
No. We coach structure, brainstorming and revision. The writing itself is your student’s, from the first draft to the final one.
How many essays are covered?
The personal statement plus supplementals for every school on the list, coordinated so material isn't repeated across essays that shouldn't overlap.
Do you meet in person or online?
Both. Online sessions run anywhere in the country, with the same method and the same tutor. In-person sessions are held exclusively at the Cranford Public Library in Cranford, New Jersey. Most families outside New Jersey work with us entirely online.
Do you build the school list or manage the Common App portal?
No, we coach the writing. We don't build school lists and we don't manage application accounts.
When should we start?
Rolling enrollment through application season. The earlier the start, the stronger the drafts. Ideally by early summer before senior year, so the personal statement is done before school and other applications pile up.
Who does the coaching?
Luca, every session, from the first conversation to the final submission.
How much does the coaching cost?
Families come to me with very different arrangements: the personal statement alone, a full slate of supplementals across a dozen schools, a student starting in June against one arriving in October. Those are genuinely different pieces of work, so rather than post a number that would fit almost nobody, reach out and tell me where your student is. That conversation costs nothing and commits you to nothing, and you will have the quote in writing before any drafting starts.

Start the conversation.

Tell us about your student and I’ll follow up personally, usually within the hour. No obligation.

1We talk about your studentThe list, the timeline, the story so far.
2We map the deadlinesEarly Action, ED and Regular, together.
3Drafting startsThe personal statement first, then the rest.
Book a one-on-one